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About Detailist

Located in the rapidly growing town of Ferndale, Detailist is a team of award-winning polishing and detailing experts with over 30 years of combined automotive detailing experience. Committed to the highest standards, the Detailist team is driven by a relentless pursuit of excellence.
Establish In Blaine, WA:
2016
Vehicles Serviced:
500+
Detailing Experience Since 2006
10,000+ Hours
Curtis Rands
Owner
Curtis Rands is the owner of Detailist, a business dedicated to delivering precision, excellence, and meticulous attention to detail in its services. Curtis has a rich history of success, including recognition as the #1 salesperson in the Pacific Northwest at various Fortune 100 retail companies, as well as notable achievements in the hospitality industry, where he honed his expertise in customer service and operational excellence.

His leadership journey is deeply rooted in his ministry school education, which instilled a foundation of integrity and service. Further solidifying his expertise, Curtis is certified by the Maxwell Leadership Team, the largest leadership organization in the world, reflecting his passion for empowering others and fostering growth. He has attended over 20 seminars on personal growth and development and participated in more than 100 "night-owl" business meetings on the subject.

Outside of his professional endeavors, Curtis is passionate about fashion, exercise, the latest technology, writing, comedy, personal growth, and understanding personality dynamics. Having lived in various corners of the United States, Curtis brings a wealth of experiences and perspectives to his personal and professional life.

Through Detailist and his leadership ventures, Curtis combines his commitment to excellence, his deep understanding of people, and his leadership credentials to make a lasting impact.
Edward Kim
V.P. of Visual Designs
Edward Kim serves as the Vice President of Visual Design at Detailist, where he leverages his extensive expertise in visual digital graphic design to elevate the brand’s creative presence. With a talent for creating stunning vehicle vinyl decal art, dynamic website designs, and engaging videography and photography, Edward has made a significant impact on the automotive enthusiast community.

Born and raised in the Bay Area of California, Edward developed a passion for automotive culture early on. Since relocating to Washington State in 2010, he has honed his skills in graphic design while immersing himself in the world of auto enthusiasm. His unique combination of artistic vision and technical knowledge allows him to produce eye-catching visuals that resonate with car lovers.

In addition to his graphic design prowess, Edward has a strong background in paint correction and professional detailing, which informs his understanding of vehicle aesthetics and enhances his design work. You will often see him driving his sporty show car and daily driver, "Blackdragon," which features a striking black and yellow Cyber theme vinyl graphic layout.

Edward's commitment to excellence and innovation continues to drive his work, as he strives to inspire and engage auto enthusiasts through captivating design and storytelling.
Troy Little
V.P. of Marketing
Troy Little is the Vice President of Marketing at Detailist, where he spearheads innovative marketing strategies that elevate brand awareness and drive customer engagement. With over a decade of experience in the automotive industry, Troy combines his passion for vehicles with a keen understanding of market dynamics to create compelling campaigns that resonate with auto enthusiasts.

A graduate of University of Georgia with a degree in Marketing, Troy began his career in digital marketing, where he quickly honed his skills in social media management, content creation, and analytics. His strategic approach to marketing has led to significant growth in brand visibility and customer loyalty at Detailist.

At Detailist, Troy focuses on building strong relationships with customers and partners through authentic storytelling and impactful marketing initiatives. His leadership fosters a collaborative environment that encourages creativity and innovation, allowing the marketing team to explore new avenues for outreach and engagement.

Outside of work, Troy enjoys attending car shows, exploring the latest automotive trends, and spending time with his family. His enthusiasm for the automotive world drives his commitment to excellence at Detailist, where he continues to push the boundaries of marketing in the industry.
Kyle Laird
CFO
Kyle Laird serves as the Chief Financial Officer (CFO) at Detailist, where he plays a crucial role in shaping the company’s financial strategy and ensuring sustainable growth. With over 15 years of experience in finance and accounting, Kyle brings a wealth of knowledge and expertise to the team, helping to drive operational excellence and strategic decision-making.

Kyle holds a Bachelor’s accounting from City University of Seattle. His career began in public accounting, where he developed a solid foundation in financial reporting and analysis. Over the years, he has held various leadership positions in both corporate finance and financial consulting, allowing him to gain a comprehensive understanding of financial management in diverse business environments.

At Detailist, Kyle oversees all financial operations, including budgeting, forecasting, and financial reporting. His analytical mindset and strategic vision enable him to identify opportunities for improvement and implement effective financial controls that support the company’s objectives.

Beyond his professional responsibilities, Kyle is passionate about fostering a culture of financial literacy and empowerment within the organization. He actively mentors team members, encouraging them to develop their financial acumen and contribute to the company’s success.In his personal time, Kyle enjoys exploring the outdoors, hiking, and spending quality time with his family. His dedication to both his work and personal life exemplifies his commitment to balance and excellence.
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Contact Us
Detailist Shop Location:
1971 Baltic Way STE 110
Ferndale, WA 98248
(360) 306-2839
Servicing:
Auto / Marine / RV / Aircraft
Business Hours:
Monday - Friday: 9AM - 5PM
Saturday: 9AM - 3PM
Sunday: Closed
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